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The Florida-based publisher not only tapped into new readers but also strengthened its visibility on premium channels.
When Tampa Free Press launched in 2020, its mission was simple: deliver timely, trustworthy journalism to readers in Florida and beyond.
In just a few years, it built a loyal following and a reputation for straightforward, community-driven reporting.
But as the digital publishing landscape evolved and the platforms that once fueled discovery became unpredictable Tampa Free Press faced a challenge familiar to nearly every newsroom: how to grow audience and revenue without putting more weight on an already stretched editorial team.
The leadership understood that sustainable digital growth wouldn’t come from producing more content, but from distributing better. The newsroom was already publishing strong stories daily; what it needed was a way to extend visibility and connect those stories to broader audiences without new tools, hires, or editorial friction.
That’s where Nordot came in.
From the start, the collaboration had one clear goal: growth without added effort.
Nordot’s distribution network is designed exactly for publishers like Tampa Free Press, those creating top-notch journalism but lacking the technical bandwidth to manage constant platform changes and integrations.
Working together, Nordot optimized Tampa Free Press’s existing RSS feeds, ensuring full compatibility with a wide ecosystem of distribution partners.
By handling the technical setup, metadata, and partnerships, Nordot acted as a quiet but powerful matchmaker, connecting Tampa Free Press content with new audiences on both consumer and business platforms, including MSN and other aggregators.
Everything stays opt-in and rights-protected. The newsroom doesn’t need to change its workflow, alter its CMS, or reformat stories. Nordot’s technology translates their existing content into a distribution-ready format while the editorial team focuses entirely on what they do best: reporting.
Within just a few weeks, the results were visible. Tampa Free Press recorded a 5% increase in referral traffic, reaching readers on platforms they’d never accessed before. Revenue from these new placements grew by 19%, creating a meaningful, fully passive income stream with no extra editorial work required.
The visibility gains go beyond traffic. Consistent presence on high-trust partner platforms helps reinforce Tampa Free Press’s brand identity as a credible, local source while introducing its journalism to new audiences beyond Florida.
As one member of the team sums it up:
“Nordot optimized our distribution, helping Tampa Free Press generate a new revenue stream and traffic source without compromising content quality or adding editorial work.”
It is precisely the outcome the leadership had hoped for: growth without friction.
What makes this partnership remarkable isn’t just the short-term boost in traffic and revenue, it’s the long-term resilience it builds.
By connecting to Nordot’s global syndication and sourcing network, Tampa Free Press now participates in an ecosystem where quality, clarity, and recency determine reach.
Nordot’s system continually optimizes content feeds after onboarding, ensuring stories remain visible as platform standards and algorithms evolve.
For Tampa Free Press, that means each story keeps finding new readers long after publication turning every article into a lasting asset that continues to generate value.
Through Nordot’s partnership team, the publication now benefits from opportunities and visibility that would have been out of reach for a regional outlet.
The success of Tampa Free Press highlights a wider truth about today’s media landscape: sustainable growth doesn’t come from publishing more, it comes from unlocking more value from what you already produce.
By optimizing distribution and joining a trusted syndication network, Tampa Free Press transformed its existing workflow into a multi-platform engine for reach, monetization, and brand strength.
For a publisher built on the belief that great journalism should travel freely and be rewarded fairly, that’s exactly the kind of progress that matters most right now.
Bertrand de Volontat is VP of EMEA at Nordot, where he helps publishers make the most of their content across platforms and borders. With a background in both journalism and media business, he led editorial operations at upday and launched several digital media ventures in the past.